Les Gold is a third-generation pawnbroker and the charismatic patriarch of American Jewelry and Loan and has a net worth of $5 million. 67%. 2009-12-22T02:00:00Z Special 2 Pilot #2 - Ashley's Back. Join Les Gold and the whole staff of American Jewelry and Loan as they negotiate prices for everything from vintage sports cars to monkey-fur coats. All of his family is involved in this business and help to improve this empire. About. Les Gold - Biography. August 30, 2019, 6:21 AM by Allan Lengel. 64 reviews of American Jewelry & Loan "I'm in the market for some new household items and figured in this economy why not try the pawn shop. This generational family business has been well established and very successful long before TruTV came along for the ride. Les Gold, the “star” of Hardcore Pawn, is a third-generation pawnbroker and the seemingly evil-eyed patriarch of American Jewelry and Loan — but looks can be deceiving. Hardcore Pawn-Les Gold Collapse.? As the daughter of Les Gold, owner of Detroit Michigan's 50,000 square foot American Jewelry & Loan business, Ashley grew up in what she refers to as "controlled chaos." She married Les Gold in 1975 in Detroit, Michigan.. Trivia. Reality TV has also given some spotlight to Les Gold, a 40 year veteran to the pawn shop industry. In 1978, Gold opened his own pawn shop, American Jewelry and Loan at the Green Eight Shopping Center on 8 Mile Road in Oak Park. And if you thought the items were crazy, wait till … He also appeared in a reality series Hardcore Pawn, which was air on TruTV. We went to the store today and meet Les, wow what can i say but a true down to earth great guy that spent ages with us and a true champion person. Les Gold was born in 1950 in Detroit, Michigan. This is a page about Les Gold from the tv series Hardcore Pawn on TruTv. Les Gold Pawn Shop | Les Gold Pawn. It's time to go back to Detroit's number one pawn shop where you still won't believe what's in store! Les Gold is a well known TV personality, writer and public speaker. Les Gold, patriarch of the Detroit-based American Jewelry and Loan and subject of the series Hardcore Pawn, has been in the pawn business since he … Ashley was born in Michigan in January 1978. It is 50,000-square-foot estate which employs more than 45 employees. He is known for his role on cable and satellite television truTV's reality series, Hardcore Pawn. Les Gold Wiki Biography. And if you thought the items were crazy, wait till … Les and his son Seth try to manage irate customers and deal with head of security, Robo, biting a fellow employee. The show featured her father, Les Gold, her brother, Seth, and her mother, Lili Gold, as well as various pawnshop employees. The shop opened its second store in Pontiac, in 2011. Les Gold Pawn Shop | Les Gold Pawn. Les Gold has to be a tough guy a lot in his business, running a pawn shop in rough-and-tumble Detroit. “We are 100% real.” Hardcore Pawn, which BLAZE viewers can watch from the beginning weeknights at 10pm, is the reality series that takes viewers into Gold’s family-run pawn shop American Jewelry and Loan. “The cameras are there from 9-to-6 when we close,” he says. Ashley Gold was among stars of "Hardcore Pawn," along with her father and brother. It's a huge store that sits right on the corner of 8 mile and Greenfield. Seth was born in Michigan, United State. Not only does she have a great jewelry business, but Gold also has a successful podcast - Pawn … I just watched the new episode of Hardcore Pawn where Les was going to the stock room with one of his employees when … In 1978, Les opened his own pawn shop, American Jewelry and Loan, at the Green Eight Shopping Center on 8 Mile Road in Oak Park. Street smart and hard bargaining, Les Gold spent the last 50+ years as a Detroit pawnbroker. Les Gold, the star of BLAZE’s Hardcore Pawn, has a bone to pick.“The cameras are there from 9-to-6 when we close,” he says. About. His son, Seth, is the general manager and he handles all the marketing. The TruTV show is taped at the family pawnshop, American Jewelry Loan on Greenfield in Detroit. In 2010 a new contender took Tru TV by storm — a show about a father, Les Gold, and his two adult children Ashley and Seth. In 2009, Les started a reality show called Hardcore Pawn on TruTV. He moved it to its present location on Greenfield Road in Detroit near 8 Mile in 1993. TruTV's "Hardcore Pawn" stars, Les Gold and daughter Ashley Broad, are professionals at uncovering the hidden value in items most people consider junk. 15 talking about this. The series is based on his shop, American Jewelry and Loan, the pawn shop he started in 1978 in Detroit. Leslie "Les" Gold (born June 20, 1950) is an American pawnbroker, reality TV star, and author and speaker. WhatSellsBest.com, reports a Les Paul Guitar recently purchased on History Channels hit television show Pawn Stars (for $90k), fetched a final bid of $110,000 selling on eBay. Les Gold introduces viewers to the world of American Jewelry and Loan, a pawn shop in 8 Mile Detroit. “We are 100% real.” Hardcore Pawn, which BLAZE viewers can watch from the beginning weeknights at 10pm, is the reality series that takes viewers into Gold’s family-run pawn shop American Jewelry and Loan.. I really kind of stumbled upon this one. Now is one of the Richest Reality Star who was born in Michigan. The business has grown and now employs about 50 people and serves about 1,000 customers a day. 85.7k Followers, 362 Following, 307 Posts - See Instagram photos and videos from Gold & Silver Pawn (@goldandsilver_pawnshop) She is the daughter of reality television personality and entrepreneur, Les Gold (father) and his wife, Lili Gold (mother). Its 2010 premiere was the most-watched in truTv's history. It was called Hardcore Pawn.The title is a pretty obvious play on words, and in fact, this is kind of their schtick.The Golds are known for controversy, so taking an interesting, to say the least, name fit right up their ally. Welp, today was the day. ; Ashley is one of two children and has a younger brother, Seth Gold, whom she has worked with for many years in the television as well as jewelry industry. He has his shown in Detroit, Michigan. Wiki/Bio. His son, Seth Gold… Im from Australia and love the show. Share. After 15 years, Gold moved it to its present location on Greenfield Road in Detroit near 8 Mile a 50,000 square foot building that was formerly a bowling alley. It's time to go back to Detroit's number one pawn shop where you still won't believe what's in store! I was 7 years old when I made my first sale. Join Les Gold and the whole staff of American Jewelry and Loan as they negotiate prices for everything from vintage sports cars to monkey-fur coats. Les Gold (born June 20, 1950) is a pawnbroker and TV personality who appeared in the truTV series, Hardcore Pawn. Seth Gold is the name of 2013 National Pawnbroker of the Year who is also known as a reality Tv star, writer and speaker. Les Gold, the star of BLAZE’s Hardcore Pawn, has a bone to pick. What is more, Les is known for owning the company, called “American Jewelry and Loan”. Though she married the star of Hardcore Pawn… I first got interested in the TV show "Hardcore Pawn… He is famous for appearing on the show, called “Hardcore Pawn”. Les Gold: My grandfather opened his pawn shop in the mid-’40s, at Michigan and Fifth…. All of Gold’s children are employed in the shop and he hopes that one day they will take it over. I have passed it many many times but had never gone in. Les Gold defends the show with claims that his show is a true representation of what a pawn shop does, focusing on the human element and showing that people are suffering tough times and need money for basic necessities like food and rent. Video: Les Gold of 'Hardcore Pawn' -- I'm Open to Doing the Show Again Tweet. Gold takes care of everything in her business -- from shopping to bargaining with customers. Aussie meets Les Gold. The assistant manager is his daughter, Ashley. Business owner of the pawn shop American Jewelry & Loan alongside her husband Les Gold who has been seen on the truTV reality series Hardcore Pawn.. Before Fame.